LP Magazine started in 2001 as a print-only publication known then as LossPrevention, establishing itself as the premier voice of the LP industry, winning wide-spread retail support and several publishing awards along the way. In recent years, multiple digital channels have been added to the communications mix, including a smartphone app, podcasts, EyeOnLP videos, webinars, and a digital version of the print magazine, culminating in the launch in fourth quarter 2015 of a comprehensive new digital platform at LossPreventionMedia.com. The new technology platform supports all the existing options, plus daily newsletters, a new digital magazine format, product directory, special reports, an expanded industry calendar of events, education and career resources, as well as multiple social network groups.
In addition to communications and marketing expertise, the expanded LPM staff has decades of retail LP, crisis management, and operations experience. Responding to requests from retail executives, the team has provided extensive consulting services to individuals, retail LP teams, and vendor organizations. Part of this support includes custom publishing services for internal training and awareness through traditional print programs and more recently, with customized digital magazines that are distributed over internal corporate networks. The digital services also include e-learning programs using animation and video for scenario-based learning that teaches through interactive visual examples and a new online awareness center, with supporting mobile apps designed to deliver critical training and messaging to retail associates on demand.
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